Hey there,
I'm Dana Sherwood
Founder, Sherwood Collective
With decades of experience in branding, design, and marketing—
from agencies to in-house brands across retail, grocery, and food & bev—
I’ve seen every angle of what makes a brand thrive. I launched Sherwood Collective to bring that depth of knowledge to the small businesses and
big-hearted entrepreneurs blazing their own paths.
Client testimonials
“Working with Dana has been nothing short of transformational. What started as a simple project evolved into a full rebrand because of her deep ability to listen, interpret, and elevate. Dana doesn’t just design visuals—she captures the soul of a brand and brings it to life with clarity, creativity, and purpose...”
Christine K, Founder; Neuro coach & speaker
"Dana’s communication throughout the process was exceptional. She took minimal input and transformed it into a visually compelling, high-impact presentation. Her ability to synthesize limited information into a clear, persuasive, and beautifully designed pitch deck was nothing short of remarkable."
Brett C, Founder, Data automation
BRAND DEVELOPMENT & VISUAL IDENTITY
We'll work together to define your brand’s personality, voice, and values—then translate them into a cohesive visual identity with logos, color palettes, and typography that brings to life your unique magic.
SOCIAL MEDIA PLANNING & DEVELOPMENT
I'll help you craft a clear content strategy, create themes, and design on-brand templates so your social presence is consistent, engaging, and impossible to ignore.
EXPERIENTIAL &
SPACE DESIGN
Lets transform spaces into brand experiences—pop-ups, events, retail displays—where every detail tells your story and connects with your audience in real life.
CREATIVE DIRECTION & EXECUTION
Lead campaigns, shoots, and storytelling—on call as your fractional CMO or Creative Director.
Case study
The GIANT Company rebrand
Year completed:
2020
Client:
The GIANT Company
Market:
100+ year old grocer with 190 locations in PA, MD, VA & WVA
Overview
The GIANT Company has been part of family tables for over a century—but even the most trusted brands need a fresh seat at the table. We reimagined their positioning with For Today’s Table®, a modern brand platform built on a timeless truth: the world is better when people share more meals together.
The launch blended heritage with relevance, sparking stronger emotional connections with customers. The result? Growth in market share, increased brand loyalty, and positive year-over-year gains that proved the refreshed GIANT brand was more than ready for its next 100 years.
